SEO Link Building Basics

Link Building Basics
Created by Jon Ball


Link Building Made Easy!

As a website owner it’s hard to know what tactics are viable in growing your website’s online visibility. Everyone says that links are important in gaining traffic from Google, but no one talks about how to secure good links that make sense from relevant websites.

That’s why we put this course together: we want to share our agency’s experience. We’ve built links for every business imaginable, from Fortune 500 to small online mom and pop shops.

In our beginner’s course, we’ll cover the basics: why links matter, link building myths, and link building mistakes.

Next we’ll talk fundamentals: keyword research, anchor text diversity, how to analyze a link, and how to analyze a website’s entire backlink profile.

After that we will teach you how to find target sites for link prospecting, including analyzing a competitor’s backlinks, using advanced search in Google, and how to analyze a website.

Who this course is for:

  • Anyone interested in search engine optimization (SEO) and link building.


  • Basic Computer Skills
  • Willingness to Learn

What you’ll learn

  • Introduction to Link Building
  • Link Building Fundamentals
  • Link Prospecting in Action


I am new to SEO but the course has injected some basic understanding of the concepts. The host is good and also confident in the presentation of a technical niche. Thank youShow less

Soso Ruth Lebekwe-Mweendo

Great course! It gives you an overview of what the basic link building process is and provides you with a great set of tools suggestions. I would suggest it to anyone that wants to get started in link building.

Cinzia Ruggeri


SEO Link Building Basics

Learn how to build links to your website to help improve your Search Engine Results Page (SERPs) such as Google.

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Nate Jorden

Successful thanks to the Udemy platform. That's why I got the desire to share free courses with the whole public. People, students who want to progress or learn something new in their profession. And save their money of course.

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